What is blue ocean strategy about blue ocean strategy. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. What are some successful examples of blue ocean strategy. All in all, blue ocean strategy is a book worth reading. The top 15 strategic management books startup grind. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. View notes blue ocean strategies summary from mgmt 430 at university of washington. The premise of the book is that companies can succeed by creating. In this article you will learn how to make your competition irrelevant and have sales and profit. I love newer ones like blue ocean strategy and all the freaknomics books. Blue ocean strategy chapter 14 the four action framework chapter two. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Blue ocean strategy states that companies should not only try to compete in. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled.
The structure can be created or recreated by the steps taken by players in the market. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. These are the sources and citations used to research blue ocean strategy. Theyve progressed every year since to 15th in 2005. The on the blue ocean strategy essay 1969 words 8 pages. Blue ocean strategy can be found on amazon blue ocean strategy. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Remember that your reference page needs to be doublespaced. The blue ocean strategy is a book about finding your niche within a niche so you can stay competitive and grow. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. Value innovation strategy competes in an uncontested market space.
The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. The authors cite the strategies used by nypd commissioner bratton as a key example of blue ocean applied in the public sector. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. The first line of each reference should be flush left with the margin of the page.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. There are quite a few good business books on technology, and ill list below some i. It is being published in a recordbreaking 44 languages and is a w. Blue ocean strategy including examples and pdf download. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. These citations may not conform precisely to your selected citation style. A game theorists guide to success in business and life by avinash k. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Buy blue ocean strategy, expanded edition revised ed.
If a digital object identifier doi is available, include it at the end of the reference. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. Please use this display as a guideline and modify as needed. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing. Blue ocean describes the opportunities of vast, untapped market spaces that can be developed by expanding market boundaries or.
Blue ocean is a slang term that comes from the book the blue ocean strategy, by w. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. A good nights sleep is essential for keeping our minds and bodies strong. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.
Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. This bibliography was generated on cite this for me on wednesday, april 19, 2017. Chan kim and renee mauborgne in the indie business book club. Companies should instead look for new market space and ways to reinvent the industry. How to create uncontested market space and make the competition irrelevant. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Although blue oceans enable a firm to gain uncontested market space, it is only for a time that this is so. In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. The strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy is a bad book, but it is not your usual bad book.
Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. The book succeeds in showing how businesses, can outdo their competitors. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. In short, the whole book could be summed up in the very first chapter where value innovation is explained because value innovation is not the cornerstone of blue ocean strategy it is blue ocean strategy. You may or may not agree with the central philosophy, but you will be inspired. Red oceans are all the industries in existence today. The right way to list book references in apa format. The key is understanding how to create a blue ocean market. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. To join the free indie business book club, click here. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant.
These two professors, and game strategy theorists, use case studies from pop culture, history and sports to prove how individual and business interactions can use game components as. Essay about blue ocean strategy 825 words bartleby. Ocean strategy but im glad they did because this simple recommendation. The database and research have continued to expand. Blue ocean strategy is a book published in 2005 and written by w. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand. According to cham kim and renee mauborgne 2004, the blue ocean strategy involves the description of how the organization should try and proceed to find some way to work in the marketplace that is not bloodied by the competition and also that is free of competitors. You can read blue ocean strategy if you want to learn how the authors suggest you do it, but there is a. This blog article is a overview of some of the key points of the book by w. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue.
Blue ocean strategy is the most successful book on business masterplanning. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. I picked up this book on a recommendation, expecting it to be rather eyeopening. In the international bestseller blue ocean strategy, w. Essay on blue ocean strategy a marketing book 1053. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. For example, competing factors in blue ocean strategy are similar to the definition of finite and. Blue ocean strategies summary blue ocean strategies a. Each subsequent line of your reference should be indented. Achieved via the delivery of features that have a highest marginal benefit to customer needs. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
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